Why media clout is not worth what it used to be. . .

After my first day on the college radio station, I realized my life would never be the same because I had clout.  True, my first fan call was from an inmate at a local prison but hey, who was I to judge – I had fans and clout!

One morning while on rock radio, we pined about the delicious donuts at a local cafe and lo and behold, we had breakfast the next morning. Eventually, I dated rock stars and celebrities and we always got the BEST table at the “in” restaurant, without a reservation, and the champagne flowed freely, literally!  Dare I also mention the private jets and limos?

Once I moved to news radio, I had real clout!  That’s when store clerks processing my credit cards would say, “Hey, you’re the girl on 1010 WINS,” WCBS or NBC and prospective landlords would hold apartments for me to see because they knew my name.  Now, in NYC, that’s true clout.

Social network clout

Image: Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net

Yet, with all of these perks came the unraveling of my privacy, bit by bit, lunatic by fanatic.  I really did not want every panting store clerk to know my credit info or my family history and I began to guard my life, yes, my personal life, with the utmost privacy.  Just ask my relatives on Facebook who can’t understand why I don’t post family photos.  However, my fellow on-air personalities and celeb friends understand this paranoia all too well because it’s dangerous out there.

Then, along came bloggers, many of whom are very good writers and pundits, but most of whom write about their kids dribbling in the morning; or every detail of their lives from engagement to bridal shower to wedding and honeymoon; or how the kids dropped their Nintendo DS from the top of Haleakala to see if it would hit bottom.  Many of these bloggers have nothing to do but blog and have drawn a lot of other people with nothing to do but surf the web to their sites.  Thus, the idea arose that they have clout and lo and behold the site “Klout” was born which analyzes interaction among the minions in cyberspace.

I don’t use Google analytics; I reluctantly joined Alexa a year ago; and I will never join Klout.  You see, I don’t need to because several geeks at Klout-quarters, wherever that may be in this new virtual society, take it upon themselves to count my tweets and how often people retweet and interact with me.  Then they rank me.  Someone tells me my rank there is 24 out of 100, while my travel concierge twin, Wanderlust Women, has a rank of 44.  Woo Hoo!

I have yet to meet one advertiser on my travel site who knows what Alexa is nor one who has ever checked my Klout score.  It seems the virtual Klout is an uninformed third party’s misperception of the true value of someone’s worth.  To me, the price you pay for posting every mundane event in your life is not worth the price of empty clout.

EDITOR’s NOTE:  Many bloggers are upset, claiming Klout invades their privacy. excuse me, but what privacy?  You release your details and life story to the world by publishing it in cyberspace.  Again, what privacy?  Welcome to the 21st century and if you don’t guard your life with the utmost security then you take the risks!

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