Have you marked your calendars? Thirty days from today (and this time they really mean it), the nation’s TV stations will switch to digital transmission. No more rabbit ears and aluminum foil to make your Aunt Sally’s TV get a clear picture. Nope, won’t work, not even for Aunt Sally. Analog transmission will be forever buried in an avalanche of snow.
We have been inundated over the past year with an insane amount of television infomercials on this switch. And many households have received coupons offering $40 toward the purchase of a converter box.
Yet, despite this mass media blitz on the switch, I can almost guarantee that there will be tens of thousands of people, mostly elderly Americans, who will wake up on Friday, June 12th and begin hitting the side of their old TV set, wondering why there is nothing but snow on the screen. They will take to the streets, the senior centers, the supermarkets, asking their neighbors, “Mildred, what happened to the TV?” and Mildred won’t have a clue.
So, here’s a thought, why don’t we all “pay it forward,” so to speak. In the next 30 days, let’s start a movement. Each of us call on one senior citizen we know and ask them if they have cable TV. Then, if they don’t have cable, offer to help them make the switch. It’ll take 15 minutes out of your day and keep them connected to their biggest point of contact with the outside world.
As for me, what do I do with the battery operated 5″ portable I used to use when the lights went out? Wall-e where are you?