Now that former Facebook COO Owen Van Natta has gone over to the top spot at MySpace, what will happen to the world of social networking? My guess is that MySpace should get back to its musical roots. It was started as a site for new bands to preview their material and create a fan base; yet, what it’s become is a market for soft-porn, cyber sex and voyeurism. Personally, that’s why I left it and jumped ship to Facebook, which seems to be more professional and more about networking.
Clearly, News Corp. which owns a major stake in MySpace realizes the best way to get over on the competition is to bring over one from their camp.Variety’s techno blogger Ben Fitz reports that’s just what News Corp.’s digital head honcho, Jon Miller, intended with the hiring of Van Natta.
It would seem to me with so much “socializing” going on at Facebook, Friendster and Twitter, the best way to stand out would be for MySpace to return to its entertainment roots.